Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employee's, Kayser grew to be the largest Ford dealership in the state. In 1985, Pat Baxter became part owner, President, and General Manager. After becoming the sole owner, Pat continued the tradition that was established by Paul. With Pat’s leadership and dedication, Kayser has grown to become the market leader as well as achieving an outstanding level of customer service. In 2014, Pat promoted his oldest son, Sean, to president. Sean Baxter, along with is brothers, Ryan and Brendan, is the new generation of leadership at Kayser.
In 2019, Kayser acquired Ballweg Chevrolet and added Chevrolet and to round out their domestic franchise offerings. Kayser now sells Chrysler, Dodge, Jeep, Ram, Chevrolet, Isuzu Trucks, Ford and Lincoln brands in five locations in these great communities: Sauk Prairie, Pulaski, Watertown and Madison. Greg Mauch continues to lead the same great team at Kayser Chevrolet, as he did under the Ballweg name. He has been the leader of this team for 9 years and is respected by all. He continues to put customers at the top of his priority list and we are honored that he is leading this team.
Our promise is to focus on three simple priorities: Your Budget, Your Peace of Mind, and Your Loyalty. We will provide you the best value and make buying your car a great experience. When we deliver on this promise, we believe you will keep coming back again and again.